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Strategic alliance with Publix, a goal achieved!

There are many factors that influence a company to be successful, grow and maintain itself over time, some are the vision of what you want to achieve, planning, perseverance, perseverance and strategic alliances, among others.

A clear example of this can be seen in CHURROMANIA®. In 2014, our CEO, Ariel Acosta Rubio, proposed to Ed Crenshaw, CEO of Publix Supermarkets at that time, to distribute our CrispyManía® Pre-fried product through this renowned chain. With his great wisdom and experience, he was agree immediately with the proposal. By that date, the product had not yet been released, but our CEO already had a clear vision of what the next step would be.

Years passed, while working on product design, packaging, production lines, tests, permits and everything that involves bringing a new product to the market, advised by experts in the field, since it was entering an area different from that of the manufacture of traditional churros and the franchise process that they had developed successfully since the beginning of the brand in 1997. They were long and sometimes cumbersome processes, however they did not give up, they continued with perseverance and perseverance until they achieved what was wanted.

In 2022 this process is completed and our CrispyManía® Pre-fried goes on the market. Today, 8 years later, this proposal from our CEO to distribute the product at Publix is a reality. We have had the support and receptivity to get our delicious churros to more homes.

Thanks to everyone who has tried our product and trusted us to distribute it. There are more and more establishments.

And have you already tried our CrispyManía® Pre-fried? What are you waiting for?. Tell us your opinion at Facebook, Twitter, Instagram, Tik Tok, YouTube and LinkedIn

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