We live in a world full of symbols, immersed in signs of all kinds. Symbols have powerful effects and can be used by brands to reinforce their meaning. Its uses are as old as the human being, it even precedes the written word.
Symbols are identifiers, they help people find like-minded people and match them with specific concepts. They become cognitive shortcuts, a visual shorthand that transforms them into valuable communication devices. The human brain is constantly using signals and symbols that allow it to use these resources to arrive at an idea without having to explain it each time. As people interact with a symbol, whether branded, religious or otherwise, it becomes imbued with meaning.
Symbols are a visual way to communicate our thoughts and beliefs. Developing symbols for a brand should be a strategic process as well as a creative one. These can clearly be a differentiating element, used as an emotional communication device and be one of the most effective tools to stand out in a highly competitive market. A great product with a strong value proposition may not be enough, so you have to connect with them on a deeper level.
Some of our symbols of our brand are:
Our name CHURROMANIA® comes from our passion to provide our customers with unparalleled quality churros and exceptional service.
Our Blue and Yellow colors that symbolize fun and entertainment, yellow is the color of happiness, brightness and possibility. Arouse enthusiasm and attract customers to a product or service, blue is the color of peace and tranquility, consumers can trust the stability and tranquility of a product that uses this color.
The star is a source of light and is associated with celestial symbolism, it represents perfection, light, rebirth, heaven, the divine, protection, hope, desire, renewal, balance and wisdom.
Our motto "A Mania to lick your fingers" (applied in certain countries) comes from the combination of the word Mania which means to feel an intense, repetitive, compulsive desire, passion combined with the phrase "to lick your fingers" which is an expression that It serves to compliment a great meal that we find to be so delicious that we do not hesitate to recommend it to others.
Another symbol present in each of our stores is the bell, which is used to indicate that an order is ready. When this bell is played, the metal vibrates, the characteristic sound is recorded in our memory and associated to recognize and distinguish it clearly within a shopping center. Humans have used bells to invoke collective memory. In Buddhist temples it is believed that the vibrations of a bell awaken the sleeping soul. For Hindus, the sound of bells creates an aura that calms the mind and cleanses bad energy.
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